An integrated campaign for the Nutanix 2024 tech summit.

Nutanix wanted a theme they could integrate throughout the entire event that expressed the expansive opportunity ahead of the Nutanix sales team in 2024.

To take Higher Ground conceptualized “the climb” to the top, literally––while figuratively allowing them to tie in the key messages for their annual tech summit:

• Customer Centric–Position themselves strategically in front of customers with hybrid multi-cloud.

• Ecosystem–A way of interacting with the ecosystem where they engage, learn and solve customer problems.

• Common Goal–Bringing an unbiased view when engaging with fellow employees that creates a safe place to learn, provide fact-based feedback and align their extended team(s) on a common goal.

• Positive Force–A way for each of them to be a positive force in the world by identifying problems and leveraging their voice, resources, and talent to improve the lives of others.